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BUSINESS / MARKETING AND ADVERTISING
List: Top Ten Celebrities By Earnings From A Single Advertising Deal
Date: 2006
Source: Adweek magazine (USA)
Base: Compiled by the magazine.
Notes: Zeta-Jones's two-year, $10 million-a-year, contract signed in 2002 to appear in TV and print advertising has only ever been used in the U.S. market. Brad Pitt was the only man to make the list, taking eighth place for a $4 million deal to promote Heineken beer.
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Celebrity
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Deal Worth (US$ million)
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Company Advertised
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Catherine Zeta-Jones
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20.0
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T-Mobile
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Angelina Jolie
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12.0
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St John
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Nicole Kidman
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12.0
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Chanel No
5
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Jessica Simpson
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7.5
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Guthy-Renker
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Gwyneth Paltrow
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6.0
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Estee Lauder
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Charlize Theron
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6.0
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Dior
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Julia Roberts
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5.0
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Gianfranco Ferre
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Brad Pitt
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4.0
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Heineken
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Scarlett Johansson
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3.9
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L'Oreal
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Penelope Cruz
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3.9
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L'Oreal
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