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BUSINESS: MARKETING and ADVERTISING
List: Top Ten Internet Marketing Tactics
Date: September 2008
Source: TopRank
Base: 417 business marketers responded to the poll. Readers were asked: What 3 internet marketing tactics will you emphasize most in the next 6 months?
Notes: Search engine optimization, blogging and PPC took the top 3 spots. There were a total of 41 different tactics voted for. Those just outside the top 10 included: # Video marketing (7%, 29 Votes) # Corporate web site (7%, 29 Votes) # Link bait (6%, 27 Votes) # Behavioral targeting (6%, 26 Votes) # Viral / buzz marketing (5%, 22 Votes) # Online communities/forums (5%, 20 Votes) # Social news/bookmarking (4%, 18 Votes) # Branded microsites (4%, 18 Votes) # Widgets (4%, 17 Votes). You can see the full list plus readers' comments at the link above.
|
Rank
|
Tactic
|
% of Votes
|
No. Votes
|
|
1
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Search engine optimization
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36%
|
149
|
|
2
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Blogging
|
33%
|
134
|
|
3
|
Pay per click
|
26%
|
107
|
|
4
|
Email marketing
|
22%
|
89
|
|
5
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Social networking (Facebook, LinkedIn)
|
21%
|
86
|
|
6
|
Blogger relations/blog PR
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14%
|
56
|
|
7=
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Microblogging (Twitter, Plurk, Jaiku)
|
11%
|
47
|
|
7=
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Affiliate marketing
|
11%
|
47
|
|
9
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Advertorial (NewsForce, AdFusion)
|
10%
|
40
|
|
10
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Free content (white papers, how to's, ebooks)
|
7%
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31
|
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