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BUSINESS: MARKETING and ADVERTISING

List: Top Ten Internet Marketing Tactics

Date: September 2008

Source: TopRank

Base: 417 business marketers responded to the poll. Readers were asked: What 3 internet marketing tactics will you emphasize most in the next 6 months?

Notes: Search engine optimization, blogging and PPC took the top 3 spots. There were a total of 41 different tactics voted for. Those just outside the top 10 included: # Video marketing (7%, 29 Votes) # Corporate web site (7%, 29 Votes) # Link bait (6%, 27 Votes) # Behavioral targeting (6%, 26 Votes) # Viral / buzz marketing (5%, 22 Votes) # Online communities/forums (5%, 20 Votes) # Social news/bookmarking (4%, 18 Votes) # Branded microsites (4%, 18 Votes) # Widgets (4%, 17 Votes). You can see the full list plus readers' comments at the link above.

Rank

Tactic

% of Votes

No. Votes

1

Search engine optimization

36%

149

2

Blogging

33%

134

3

Pay per click

26%

107

4

Email marketing

22%

89

5

Social networking (Facebook, LinkedIn)

21%

86

6

Blogger relations/blog PR

14%

56

7=

Microblogging (Twitter, Plurk, Jaiku)

11%

47

7=

Affiliate marketing

11%

47

9

Advertorial (NewsForce, AdFusion)

10%

40

10

Free content (white papers, how to's, ebooks)

7%

31


 

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