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BUSINESS: MARKETING and ADVERTISING

List: Top Ten Most Liked Brands for 16 to 34 year-olds - Generation Y - UK

Date: 2013

Source: w00t! Media

Base: Survey of a nationally representative sample of 1,000 UK 16-34 year olds by Dubit

Notes: Confectionary brand Cadbury's topped the list, so the British Generation Y cohort certainly have a sweet tooth. The entire top 10 consisted of either food or internet brands, and in the top 20 only one brand from outside these two categories appeared - the BBC in position 14. The top clothing brand was Nike, but that came in at 40th position.

Brand

per cent Favourable

Cadbury's

82

Amazon

77

Pringles

74

Walkers

74

Heinz

74

Google

73

Coca-Cola

73

Galaxy

71

Kellog's

70

Facebook

70



 
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