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BUSINESS / MARKETING AND ADVERTISING
List: Top Ten UK Advertisers by Media Spend in 2004
Date: 2004
Source: Nielsen Media Research / The Times
Base: All UK Companies spending on 'above the line' advertising - i.e. television, radio and print
Notes:
|
Advertiser
|
Spend (£ million)
|
|
Procter & Gamble
|
199
|
|
Central Office of Information
|
159
|
|
L'Oreal
|
95
|
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BT
|
81
|
|
Lever Faberge
|
73
|
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Reckitt Benckiser
|
70
|
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DFS
|
69
|
|
Ford
|
66
|
|
Nestle
|
65
|
|
BSkyB
|
64
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