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BUSINESS: MARKETING and ADVERTISING

List: Top Ten UK Advertisers by Media Spend in 2004

Date: 2004

Source: Nielsen Media Research / The Times

Base: All UK Companies spending on 'above the line' advertising - i.e. television, radio and print

Notes:

Advertiser

Spend (£ million)

Procter & Gamble

199

Central Office of Information

159

L'Oreal

95

BT

81

Lever Faberge

73

Reckitt Benckiser

70

DFS

69

Ford

66

Nestle

65

BSkyB

64



 
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