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BUSINESS / MARKETING AND ADVERTISING
List: Top Ten UK Media Buying Agencies by spend
Date: 2004
Source: Campaign magazine / Nielsen
Base: All media buying agencies in the UK
Notes: I think the figures quoted here relate to above-the-line spend only - not web advertising - I've lost the original article. Any pointers gladly receieved - use the contact link if you know better!
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Media Buying Agency
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Spend £ million in 2004
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MediaCom
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715.3
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Starcom UK Group
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673.4
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Zenith Optimedia
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622.4
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Carat
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577.5
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MindShare
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576.9
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Initiative
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513.6
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OMD UK
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475.9
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Universal McCann London
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338.3
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Manning Gottlieb OMD
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269.0
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PHD
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218.5
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