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BUSINESS / RETAILING
List: Top Ten Retail Categories on Taobao
Date: 2008
Source: Alibaba
Base: All items auctioned or sold on the taobao web site. Item share by estimated market value.
Notes: Launched in 2003, Taobao is the largest Internet retail website in China with an estimated 78 percent share of the Chinese-domestic online consumer market.
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Category
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Transaction value (us$m)
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Apparel
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2,307
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Cellphones
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1,564
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Cosmetics
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808
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Household Goods
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805
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Sporting Goods
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779
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Personal Computers and Accessories
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744
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Jewelry
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723
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Laptop Computers
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704
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Home Appliances
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552
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Stored Value Cards (for cellphones)
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531
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