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RECREATION / AUTOMOBILES and DRIVING
List: Top Ten Most Popular Automotive Colours by Global Region
Date: December 2006
Source: The 2006 DuPont Automotive International Color Popularity Survey
Base: Numbers reflect the percentage of vehicles manufactured during the 2006 model year in North America and Europe. Percentages are rounded.
Notes: You can see the full report and the associated press release on its findings by clicking on the above link. The DuPont Global Color Popularity Report is the automotive industry's authoritative standard for analyzing and predicting vehicle colour trends as chosen by consumers. The report includes segmentation by
world regions as well as by vehicle type. This year, the report was segmented further to highlight variations within the Asian marketplaces. As
the leader in the automotive coatings market, the DuPont Color Popularity Report is a benchmark for the automotive industry and its influence reaches
out into fashion, home furnishings and consumer electronics.
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Europe
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North America
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Rank
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Colour
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2006
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2005
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Colour
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2006
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2005
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1
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Silver
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28%
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29%
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Silver
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19%
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18%
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2
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Black
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24%
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21%
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White
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16%
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17%
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3
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Gray
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16%
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16%
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Gray
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13%
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15%
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4
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Blue
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13%
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15%
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Black
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13%
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11%
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5
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Red
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6%
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5%
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Blue
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11%
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12%
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6
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Light Brown
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4%
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3%
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Red
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11%
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11%
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7
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White / White Pearl
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4%
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6%
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Light Brown
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7%
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9%
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8
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Green
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3%
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3%
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Green
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4%
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4%
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9
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Yellow / Gold
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1%
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1%
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White Pearl
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3%
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n.a.
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10
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Others
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1%
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1%
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Yellow/ Gold
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3%
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2%
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