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List: Top Ten Most Popular Automotive Colours by Global Region

Date: December 2006

Source: The 2006 DuPont Automotive International Color Popularity Survey

Base: Numbers reflect the percentage of vehicles manufactured during the 2006 model year in North America and Europe. Percentages are rounded.

Notes: You can see the full report and the associated press release on its findings by clicking on the above link. The DuPont Global Color Popularity Report is the automotive industry's authoritative standard for analyzing and predicting vehicle colour trends as chosen by consumers. The report includes segmentation by world regions as well as by vehicle type. This year, the report was segmented further to highlight variations within the Asian marketplaces. As the leader in the automotive coatings market, the DuPont Color Popularity Report is a benchmark for the automotive industry and its influence reaches out into fashion, home furnishings and consumer electronics.

Europe

 

 

 

North America

 

 

Rank

Colour

2006

2005

Colour

2006

2005

1

Silver

28%

29%

Silver

19%

18%

2

Black

24%

21%

White

16%

17%

3

Gray

16%

16%

Gray

13%

15%

4

Blue

13%

15%

Black

13%

11%

5

Red

6%

5%

Blue

11%

12%

6

Light Brown

4%

3%

Red

11%

11%

7

White / White Pearl

4%

6%

Light Brown

7%

9%

8

Green

3%

3%

Green

4%

4%

9

Yellow / Gold

1%

1%

White Pearl

3%

n.a.

10

Others

1%

1%

Yellow/ Gold

3%

2%



 
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